Former Wales international Iwan Roberts says Newport County players will be feeling "lower than a snake's belly" after Saturday's 1-0 loss to MK Dons stretched their winless run to five games.
County are rock bottom of League Two after relegation rivals Harrogate Town earned a point against Chesterfield to move up to 23rd.
For the second game running, County boss Christian Fuchs believed his side were "the better team overall".
"Everybody can see a team out there that is alive, that plays good football, that is also creating chances," Fuchs said.
But Roberts disagrees. Speaking on BBC Radio Wales' Feast of Football phone-in, he said Fuchs has "got to try and lift the players".
"They were the better team apparently on Wednesday against Swindon, they got beat 2-0. Apparently they were the better side playing the better style of football today [Saturday], they haven't had a shot on target," Roberts said.
"The sign of madness is doing the same thing and nothing's changing, that's what's happenning to Newport.
"He's [Fuchs] demanding that they play a certain way in League Two, which is a tough league to play that type of football because I don't think they have the players to do it.
"Are they capable of performing the way he wants them to? Clearly they're not, because they keep conceding sloppy goals and they can't buy a goal."
Former Wales defender Danny Gabbidon told the podcast: "They've gone down this route of attractive football. There's nothing worse as a player then feeling like you play well but still lose. You'd rather be bad and lose games."