Laporta opened his electoral headquarters with a serene and firm speech, confident in winning the league despite recent meetings involving Girona's players and Hansi Flick. He contrasted his "experience" with the "inexperience" of opponents Victor Font, Marc Ciria, and Xavier Vilajoana.
The campaign's focus has shifted from the previous "Estimem el Barça" to "Defensem el Barça".