Zurich Running Series: Community Over Competition

In the Zurich Rock'n'Roll Running Series in Madrid, Barcelona, and Valencia, runners demonstrate that marathon success often comes from human connection. At the Madrid event, Lara and her boyfriend held hands before starting their journey together. In Barcelona, Jan's partner joined him for a significant portion of the race. Meanwhile, Josep overcame 'the wall' at Valencia's marathon through encouragement from spectators.

Zurich Seguros has been promoting running in Spain for over a decade, not just through sponsoring the '5 Grandes de Zurich' circuit with the country's main marathons, but also through community initiatives like 'De Pies a Cabeza,' which connects nearly 70,000 runners. As CEO Vicente Cancio explains, their unique approach goes beyond mere sponsorship, demonstrating deep commitment to cities, communities, and individual runners. ipltable.lol